THE PROCESS

This assignment allowed me to get really creative and I decided to use illustrations as my main tool for conveying the message. To get the message of mass consumerism and waste across, I made illustrations where the models’ clothes and accessories were made out of garbage I collected over three months (yes, it got very smelly). I also played around with the typography making it look like “garbage” too - wonky letters, bad line height and kerning. And while the articles in the magazine are extremely superficial, there are small QR-codes that links to articles and documentaries about consumerism, livestock production and the fashion industry.