multiple peach ice tea cans

CATEGORY // TOOLS

Packaging, identity and illustration.

  • ILLUSTRATOR

  • PHOTOSHOP

SPIRITUAL FRESHNESS

San Benedetto is one of the biggest soft drink companies in Italy. Every year they launch a competition where the winner will get their design printed on a limited edition ice tea series which will be sold across the whole country. The design has to be based on one of two themes provided by San Benedetto, and in 2019 one of the themes was oriental … which my team ended up going for. We designed one can for the peach ice tea and one for the lemon ice tea, as well as an advertisement page.

THE PROCESS

The concept is based on the idea that you can drink San Benedetto at any time of the day - in the morning as well as the evening. To visualize this idea I used two famous characters from Japan Amaterasu and her brother Tsukiyomi as inspiration. Amaterasu Omikami is the sun goddess, the most important deity of the Shinto religion and ruler of Takama no Hara, the domain of the kami or spirits. In Japanese art the goddess is most often depicted as a good-natured being often seated back to back with her other brother,Tsukiyomi-no-Mikoto, the moon god, hence why they are presented facing away from each other on the cans. If one swaps the cans around though, it will look as if they’re sharing a drink in each others company.

waves and japanese character ice tea peach can ice tea lemon can magazine pages magazine pages closeup pink wave with peaches